Great piece. It reminds me of Zoom—pretty much frictionless to start using, but there's no lock-in / moat. So, if/when a viable alternative comes along, no reason to stick with ChatGPT...
Great point - there's really no way to go deeper and broader with it. It starts as a textbox and submit button and it ends with a textbox and submit button. I wonder who does a great job of having a low friction on-ramp to a sticky product with a high barrier off-ramp? Probably something that lets you store data in it, or builds up data on you from usage that's not as exportable to another system. Or, has more advanced features that you can subscribe to (i.e. a bigger surface area).
In some of the research our company has done, it turns out the power users are the ones who make products sticky and the switching costs high. The more "surface" users are much more migratable and ambivalent.
Great piece. It reminds me of Zoom—pretty much frictionless to start using, but there's no lock-in / moat. So, if/when a viable alternative comes along, no reason to stick with ChatGPT...
Great point - there's really no way to go deeper and broader with it. It starts as a textbox and submit button and it ends with a textbox and submit button. I wonder who does a great job of having a low friction on-ramp to a sticky product with a high barrier off-ramp? Probably something that lets you store data in it, or builds up data on you from usage that's not as exportable to another system. Or, has more advanced features that you can subscribe to (i.e. a bigger surface area).
In some of the research our company has done, it turns out the power users are the ones who make products sticky and the switching costs high. The more "surface" users are much more migratable and ambivalent.
Totally. You could see very sticky enterprise versions:
- trained on company data
- compliant with company policies
- pre-approved by Brand (for tone / voice)
- limited capabilities-wise.
I wonder if we'll see the notion of clipboards / pasting change, so that you can only import content from approved sources.